Since this company began in 1968, it has helped more than 80 million families achieve the American dream of homeownership. To be successful in today’s competitive battlefield of business, companies must understand the way functional areas, such as loan production and servicing, contribute to the bottom-line; and be prepared for the changing competitive landscape in the mortgage banking business.
Over the past five years competition in the mortgage banking arena has intensified, creating huge pressures on already thin margins, waves of mergers and consolidations, and much anxiety, as many companies were forced out of the business. Automated underwriting technology has provided the capability to offer customers one-day approvals on mortgage loan requests.
In an industry where 20 day approvals were the norm, a complete and total paradigm shift has occurred, causing the whole industry to seek the best survival strategies in this new competitive landscape.
Over the past 5 years, mortgage bankers have found themselves in a very competitive marketplace. Profit margins had become razor thin and lenders were being forced out of the marketplace. Bottlenecks, inefficiencies, and glitches were causing loan cycle times of 45-60 days. Lenders were losing customers to competitors who could provide borrowers with one-day decision cycle times. This particular lender was looking for new solutions and different ways to run their businesses more efficiently.
One of the most effective survival strategies for the companies is to understand the business process flow of their organizations, and be able to identify the bottlenecks, inefficiencies, glitches, and cost of that process. Once the present process is understood, 90% of the solution becomes evident to most of these banking Institutions. From there, target processes with more efficient business flows can be designed for competitive advantage.
The business consultant services team for this lending company selected the ProcessModel simulation tool to help re-engineer their service business.
ProcessModel has allowed this team to assist lenders nationwide to understand the cost of their current business process and the advantage of transitioning their companies to a more streamlined efficient process. It also allowed lenders to show the reasons why the current business processes needed to be overhauled. ProcessModel’s ability to highlight lenders’ current loan production processes, identify resources, tasks, bottlenecks, inefficiencies, and process glitches has produced revolutionary change within the industry.
The ability of the tool to pictorially represent lenders business process with the attendant tasks, resources, and costs has enabled lenders nationwide to re-engineer for success. The simulation ability of the tool has allowed real-time “what-if” analysis” between the current and target processes. Revolutionary change has been the result as banks across the country have clamored for these engagements, in the hope of being more competitive.